Media & Commerce Advisory

Where revenue flows.

Independent advisory for companies navigating the intersection of digital advertising, commerce, payments, and AI.

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20+

Years in digital advertising

$100M+

Ad revenue scaled from zero

Ad businesses built or scaled

Successful exits

What we do

Every layer of the digital revenue stack.

From strategy to execution, we advise across every layer of the modern digital revenue ecosystem.

Retail Media Strategy

Launch, build, and scale Retail and Commerce Media Networks. From zero-to-one business design through ad tech procurement, pricing, GTM and Revenue operations.

Commerce & Payments Advisory

Transaction stack architecture, monetization strategy, and payment product development across B2B, B2C, and emerging agentic commerce models.

Ad Tech & Stack Integration

Vendor selection, procurement, partnership models, and integration across ad servers, DSPs, CDPs, and measurement infrastructure.

GTM & Revenue Operations

Go-to-market strategy, pricing models, sales compensation, OKR development, and the financial infrastructure — FP&A, P&L management, and business planning — to make strategy stick across complex organizations.

Executive Advisory

Fractional leadership and board-level counsel for founders, GMs, and executive teams building in digital advertising, commerce, and payments.

Market Entry & Expansion

Regional and international market expansion strategy, built from direct experience scaling ad businesses across North America, Asia Pacific, and Europe.

About

20 years at the
intersection of ads,
commerce & payments.

Flowvisors was founded by James Sampson — a senior operator with a track record of building digital advertising and commerce businesses from zero to scale at companies including Grab (Pre and Post IPO), dataxu (acquired by Roku), Enpocket (acquired by Nokia), Workhuman, and TAPPP.

Scaled GrabAds from $0 to $100M+ in 4 years Launched merchant (endemic) advertising and self-service ad products across Southeast Asia's leading superapp.

Launched multiple Retail Media Networks from zero End-to-end ownership: strategy, ad tech procurement, team building, pricing, and revenue operations.

IAB Board Member & recognized industry leader Named to The Drum's APAC Digerati Top 50. Published across Campaign Asia, The Drum, and IAB SEA+India.

Financial operator across the full business lifecycle Built FP&A functions, managed board-level reporting, and ran P&L accountability across Series A startups through $10B+ public companies.

James Sampson

Founder, Flowvisors · Boston, MA

Retail Media Ad Tech Commerce Media Payments Programmatic GTM Strategy Southeast Asia Data Monetization Revenue Ops Agentic Commerce FP&A P&L Management

Who we serve

Built for operators,
investors & builders.

We work with organizations at every stage — from pre-launch to post-scale — across the digital revenue stack.

Retailers & Brands

Building or scaling Retail Media Networks. Strategy, vendor selection, pricing, and the operational foundations to commercialize your audience and assets.

Ad Tech & Mar Tech Companies

Commercial strategy, GTM planning, and market entry advisory for technology companies competing in the digital advertising ecosystem.

Media Companies

Expanding into commerce and payments. We help media owners unlock new revenue streams across the full transaction stack.

Investors & PE Firms

Evaluating assets in digital advertising, retail media, and commerce. Due diligence, market assessment, and post-acquisition strategy.